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For consumers:to provide high quality products and service.
For employees:to provide harmonious and mutual respect work environment
For business partners:to provide fair and reasonable.equal and mutual benefit cooperation platform.
For shareholders: to make a reasonable interest that is higher than the social average for their investments. |
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| To build a healthier and longer lasting enterprise. |
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| Benfen: |
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Do things in the way as it should be, keep peace of mind; |
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Do not gain extra advantage and benefit unfairly, follow business rule; |
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Do right things but not only do things right. |
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| Honesty: |
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Trustworthy and promise keeping, do not cheat consumers and business partners. |
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| Teamwork: |
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Harmony teamwork internally and with business partners. |
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| Quality: |
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Treat quality as the essence of company's existence and development, take advantage of the |
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strict quality control system and keep quality conception in mind all the time. |
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